Can a small business be a success with a new commercial website in 2020?

Small businesses deserve to have commercial websites, no matter their economic status. We can employ specific techniques to skyrocket the new website that may boost sales and enhance growth projection. During a coronavirus pandemic, a business ought to embrace e-commerce and other business services to keep afloat. If a business decides to build a website using website builders, it stands a chance to minimize the cost of running a business. Web hosting companies like Liquid Web Service or Doteasy provide hosting to websites for a small monthly or annual fee. These packages come bundled with additional technical assistance and other essential services that a business would otherwise have to procure.

If you want to set up a website with a few clicks, you must choose a website builder they are familiar with or the one with an easy learning curve to avoid technicalities. Here are some tips businesses can employ regarding their new website to reach the right audience and boost its sales.

Have an outreach strategy for your website and business, sending a bunch of emails to people doesn’t guarantee you meet some who says yes. After all, do you read all the junk mails in your spam folder? Most likely, no! It is the same thing here. And that’s why having an outreach strategy is essential. Link building is one of the effective ways to connect with customers. Or providing a product review means you are connecting your business website to a brand. Link building creates an opportunity for more deals, and it means you are connecting to a like-minded person whom you share commonalities in one way or the other.

A successful outreach campaign brings mutual benefits to both parties; you want to gain backlinks that will improve the visibility of your brand. By doing so, you affirm the third-party that you are not interested in gaining something but in giving something.

A successful strategy needs thorough research. You must know your product inside out and gain authority on what your brand stands for. Then align your target with the brand goals if any achievable result is to be realized. Know your competitors and alternate products so you can convince potential buyers to buy your brand instead of the alternative.

See if your content is relevant to their pitch, a glance at their website will tell you if they prefer quality over quantity. If the brand has a relevant pitch as your brand, you might consider adding links to your website.

Whether you are sending an email or smoke signals or a DM, personalize the message. Templates might be allowed but personalize each message before hitting that send a message. Remember, once sent, cannot be reversed. People tend to respond better to personalized messages than those that seem random emails send from a template.

While reaching out, get to the point and be persistent and not annoying. People get busy, right? You too get busy sometimes! Follow up to the target if you don’t get a response within a reasonable time. There is a difference between follow-ups and harassment.