Sat. Apr 20th, 2024
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What are the benefits of a mobile-first web design?

A mobile-first approach with web design helps to deliver the best user experience for your visitors that one to you via their mobile devices. However, a mobile-first approach can also benefit desktop users too.

With the mobile-first ethos, the designer begins by creating a layout that works well on smaller screens and then scales it up as necessary. There are Web Design companies in UK, such as Web Choice, that are specialists in Mobile-first web design.

The goal of a mobile-first strategy is to ensure that anyone can access your content regardless of what device they’re using – smartphone, tablet or desktop computer – also for older browsers that don’t fully support the latest CSS standards.

Mobile-first design is not a one-size-fits-all solution, you’ll need to take several factors into consideration before deciding what’s best for your website.

Let’s explore some further benefits of the mobile-first web design approach…

Mobile-First Web Design:

  • Provides an exceptional user experience: Many consumers do their research online before making a purchase or signing up for a service. If you’re selling products or offer services via a smartphone, e-commerce sites are ideal candidates for mobile-first web designs because it keeps visitors on your site longer and helps increase conversions.
  • The key benefit of mobile-first design is that it focuses on what’s important – the actual content of your website. Text is more readable on small screens, images load quicker and your website uses less data. This makes it significantly easier for search engines to crawl your site, which can help improve rankings on Google.
  • Works well on all devices and browsers: The majority of users will use a mobile device to access the internet at some point, not just desktops and laptops. The good news is that users with older browsers (such as Internet Explorer 5) can still view your content if you design for smaller screens. Once you’ve built a solid foundation for your site using mobile-first techniques, you can then add enhancements such as CSS3 media queries to make it scale to more modern browsers and devices including smartphones, tablets and desktop computers. This saves you further time in the long run and helps ensure your site is viewed the same way across all browsers
  • Offers a better user experience: In addition to making, it easier for search engines to index your site, mobile-first designs also offer a richer, more immersive user experience. The design is stripped down and content-focused from the get-go, which makes it a lot easier for visitors to find what they’re looking for.
  • Aesthetics: While the very best-looking websites are not necessarily associated with mobile-first web design, mobile-first layouts typically look cleaner and have more white space. As stated above, mobile-first sites typically offer a better user experience simply because of how easy they are to navigate.
  • Improved SEO: Mobile-first designs tend to be smaller in kb size, which makes it easier for search engine crawlers to index your site. Because Google favours responsive web designs and lightweight sites, this can make a big difference when it comes time to ranking your page. SEO is king in today’s digital marketing space and mobile-first designs help improve search engine results for websites, which helps bring traffic to your site. Not only this, but it also gives the ability to create a website that can be displayed cleanly and effectively on all devices and browsers.
  • Google loves mobile-first websites: Assuming that you already understand how to design a good mobile site that adheres to the rules of web design for small screens (using width media queries to resize content on smaller devices, etc.), Google will now prefer your site over a non-responsive one. As if the benefits listed so far weren’t enough, Google likes responsive sites even more now than it ever did in the past!
  • Cost Control: By using a mobile-first approach, you can have a website that is lightweight and very easy for search engines to index. This means you can save money in the long run because you won’t have to pay an arm and a leg for your site to be approved by Google! You’ll only need one version of your website too, which further makes things easier and cheaper for you.
  • Speed: The faster your webpage loads, the better. Mobile-first websites consume less overall bandwidth due to smaller file sizes. Not only this, but since mobile-first designs typically require fewer images and fonts on the initial versions, sites can load up faster too! Because Google is all about speed and delivering the best user experience, your SEO rankings will be given a significant boost!

So, there you have it. Mobile-first web design is a great way to create a website that loads quickly and helps improve your site’s SEO rankings, whilst offering a better user experience for mobile visitors. While there are certainly other ways to accomplish this, we have found the mobile-first design to be the best option for most businesses!

If you’re looking for top-notch web design; Web Choice, a leading Web Design Company in UK, are pioneers in mobile-first designs. If you’re interested in learning more about how they can improve your site, feel free to reach out to them today!

Web Choice offers bespoke, comprehensive packages that include a raft of website design and development services. Whether you are looking for a simple brochure site, or a dynamic database-driven web application, Web Choice’s designers and developers will create the perfect solution for you – combining extensive experience with the latest technologies to ensure that your projects are effective and unique.

If you are looking for a web design company in the UK, Web Choice comes highly recommended!

About the author:

Sam Dunning is the Sales Director and Co-Owner at WEB CHOICE, UK.

He hosts the weekly podcast “Business Growth Show” with business leaders, experts and entrepreneurs from across the globe.

You’ll learn actionable tips across marketing, sales and growth to help you skyrocket your business!