Having a beautiful website is only one half of the solution to establishing a strong digital presence for your business. Once you have a website that is ready to impress your target audience, you will need to get it in front of them. Similar to featuring your company on a newspaper, websites are usually found via search engines.
Search engines such as Google, Bing & Yahoo allow users to easily find websites that contain content relevant to their search query. Yet, with millions of websites on the net, how do you get yours in front of others? The answer lies in Search Engine Optimisation (SEO), which refers to the practice of optimising a website to help rank it as high as possible in a Search Engine Results Page (SERP).
To optimise your website for SEO, a variety of different practices must be applied. In this article we shall cover the various components under onsite page structuring.
Onsite Page Structuring
Unlike real human users, search engines utilise bots to crawl through your webpages in order to determine their relevance to a topic. These bots perform the crawl periodically and index your pages. Based on these indexed pages, search engines will determine the authority that your website has related to the search query of the user.
Several practices can be performed under onsite page structuring. These include
- Proper usage of header texts (H1, H2, H3…etc)
- Alternate texts for photos
- Page load speed optimisation
- Content & keyword placement
Header texts serve to inform search engine bots of the primarily intent and purpose behind the webpage. Generally, you should consider placing keywords into the header texts as search engines treat these as titles of an article. As such, greater weightage is granter to the keyword when placed within the headers.
Alternate texts inform search engine bots of the meaning or content of an image on the web page. Unlike real human users, bots are unable to fully comprehend the contents or inferred meanings of an image. As such, they rely on alternate texts to inform them of the image’s content.
Page Load Speed
Search engines favour websites with faster load speeds as it provides a better user experience for searchers. In particular, the mobile page loading speed plays a major role in determining your SERP rankings. As a rule of thumb, your mobile page should not take more than four seconds to load.
Content & Keyword Placement
Content on your web pages need to be of sufficient length in order for search engine bots to crawl and comprehend your website. However, you should not blindly spam content on your topic. Instead, you should take note to place the content on your page in an aesthetic manner that does not overwhelm your target audience. Additionally, to further boost SEO, a keyword should be mentioned up to 3 times on a single web page.
Engaging a Professional Web Design Agency to Help
The full suite of SEO techniques spans much more than the topics covered thus far in this article. As such, it would largely benefit you to engage web design Singapore services to help optimise your website for SEO. While the upfront capital required to engage them may be high, however the potential returns from having a large pool of new consumers travelling to your website would profit you in the long run.